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Business Podcast Marketing Case Study Proves Results

Business Podcast Marketing Case Study Proves Results

Business enterprise Podcast Promoting Case Examine Exhibits How Podcasting Delivers Spectacular Results for Consumer. Podcasting has major business enterprise internet marketing possible. If the business enterprise podcast strategy and on the net visibility plan is correctly executed podcasting has the opportunity to be a marketing and advertising instrument that delivers fantastic marketing final results.

The experienced business marketers over at have just produced a new scenario research titled “How to Use a Podcast to Advertise a White Paper That Generates New Small business Revenue Qualified prospects”.
This case research is about how Bearing Stage applied podcasting to encourage a white paper and saw sign up prices of in excess of 30% versus a traditional 10%. This is a 200% improve around regular internet marketing methods.

In this article is a small excerpt: “Dunay wasn’t certain if the podcasts would be a strike or not, in particular as his essential prospective customers tend to be reasonably conservative. So he didn’t roll out trumpets and strobe lights for the start.

Instead, the staff posted the podcasts and bulletins at many associated web-sites including,, and iTunes (all of which at present encourage podcasts for free of charge.) They also rolled out a press launch and an email announcement to the residence listing. Their to start with podcast launched quietly July 29, 2005.


Pleasure and exultation! Hundreds of executives downloaded the podcasts. Dunay experienced hoped that 10% of podcast listeners would react to the white paper obtain offer you. Alternatively, 30% did…”

This is a fantastic example of how promoting gurus ought to and could be applying podcasting to enable their organization. This is the upcoming of podcasting, Podcasting is likely to become a marketing and advertising software that communicates, educates and drives listeners to motion. In this circumstance the motion was to download a white paper and efficiently create prospects.

I have been making an attempt to advise the business marketplaces of this development for the previous 9 months. I discussed this pretty circumstance in a Podcasting White Paper that was launched a several months again. Examine the comprehensive situation review at

Expert on-line marketing and advertising specialists that have knowledge in the areas of podcast production, tactic, and visibility these kinds of as can help your small business reach these very same ranges of benefits. Just creating a podcast in a vacuum of room is the improper tactic. Make positive that you obtain utmost exposure for your podcasts so that they can deliver measurable marketing results.

Copyright 2005 Rodney Rumford