The rise in attending conferences online might be our next new normal. Besides it being economically beneficial, these digital events offer more time (before and after) for participants to connect. Whether you are hosting or attending a virtual networking conference, be prepared to make the most of your desired connections.
Listed below are 3 tips for maximizing your presence and value for your next online function.
#1: The Playing Field
Select digital conferences which offer platforms and ways to connect before the event occurs. This may mean downloading an app, joining a virtual group or linking up via social media. Be active in connecting and learning about other attendees, host organizations and activities before the event. Also, do not hesitate to reach out to fellow colleagues and make a soft virtual introduction. This is another way to be intentional about building your networks. Do not simply rely on just email notifications or registration reminders.
#2: Game Plan
Once you have made a few preliminary connections, map out your plan for the virtual conference. Which sessions do you want to attend? Which speakers are you interested in hearing / seeing? What topics are you interested in learning? Which organizations or companies would you like to connect with during the event? Consider these questions to be strategic in your networking objectives / goals. Do not hesitate to reach out to the organizer or organization hosting the event. They can offer additional insight and guidance towards your plan.
#3: Kick Off
Once you have created the ideal plan, it is time to execute it. Follow your proposed agenda and continue to reach out to individuals and companies which are participating in the event. During the conference, post / share pics, info and other relevant info via social media channels. This is an excellent form of engagement, branding and marketing. This tactic can also strengthen your digital footprint.
Last but not least, make sure to continue your networking by following up. This involves filling out a survey after the event, reaching out to your connections and subscribing to additional information.
Take advantage of these helpful tips for making the most of your networking agenda. Do your due diligence and be focused on preparing, planning and executing your process. Find the value in developing and growing viable networks.
