Can we benefit from astrology for current market segmentation needs? Let us take a look at the certain idea. Just one of the principal complications for marketers is to recognize the psychographic features of their focus on teams. In other text it is tough to have an understanding of their potential customers’ personalities, values, attitudes, pursuits, and existence. Marketers can have a whole lot of info for their prospects behaviors for instance the webpages they have frequented, the products they have procured and so on but they really don’t have a clue about who they truly are.
The only way to gather this kind of data is to encourage their potential customers to fill in sophisticated psychological questionnaires, but this is of class really optimistic…
So here is in which astrology can perform a crucial position in determining people psychographic characteristics. The excellent edge of astrology is that with least amount of facts, only the day and time of prospects’ birth, can develop their quite analytic temperament profiles. That information and facts can be conveniently blended with prospects’ demographics and behavioral facts to reach a more correct segmentation of your industry.
The query that in a natural way arises is “Can we rely on astrology for small business concerns?” I just lately read through a e-book about astrology whose writer, a effectively-recognized astrologer said that “I do not know why astrology works but it does perform!” Astrology is an historical practice, it has been dated to the 3rd millennium BC, and not only has survived up to now, but it is extensively utilized by tens of millions of persons globally. That means that although astrology cannot be scientifically proved it has deep roots in our collective unconscious. Additionally the simple fact that astrology cannot be proved it won’t imply that we can reject it, this is not a scientific method.
The utilization of astrology for current market segmentation has presently been investigated. In his paper “Applying astrology in current market segmentation” (1995), Administration Selection, Vol. 33 Iss: 1, pp.48 – 57, V-W. Mitchell, concludes that “Astrology may have some use when applied to particular populations or sub-groups in just selected lifestyle and persona-similar markets.”
The use of astrology, most likely, permits us to blend the measurement of demographics, with the psychological insights of psychographics. It is appropriate for segmentation reasons since it makes segments that are measurable, sizeable, available, exhaustive, comparatively secure over time, very likely to reply in different ways towards diverse marketing and advertising courses and have distinct boundaries.
Most people concur that various indicators of zodiac correspond to essentially various varieties of personalities. So centered on the 12 zodiac signals we can have 12 segments. If we blend the ascendant with the 12 zodiac indications we can have 144 potential segments. If we insert much more astrological parameters we can have even a lot more segments. If we use the individual astrological chart of our prospective clients we can have a very thorough psychographic profile for each and every a single of them,which can be valuable for one particular to just one promoting. The likely of utilizing astrology for industry segmentation reasons appears quite promising, particularly for superior emotionally involvement acquire processes.
